Adding Value to Attract Online Advertisers

Topics:
Internet Advertising
Tags:
Advertiser,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

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Overview: In the slumping advertising sales market, the ability to stand out from the competition has never been more important. Since this is primarily a buyer's market at the moment, some sites seek to capture sales by lowering their pricing floor. Others have sought to create that differentiation by adding value to the sale.

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Format: HTML | Date: Aug 2002 | Pages: 3

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