Codes of Conduct

Topics:
Internet Advertising
Tags:
E-business/E-Commerce,
Entrepreneur.com Inc.,
Entrepreneurship,
Internet,
Management,
Online Retail Company,
Web Technology
Source:
Entrepreneur.com

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Overview: Are promotion codes a good marketing tactic to use to get consumers to visit a Web site? That depends on whom a person asks. Some e-tailers swear by promotion or coupon codes, believing they're a wonderful way to increase sales and gain new customers. Even better, they're easy for consumers and e-merchants to use, they're immediate, and most shopping cart and e-commerce software programs have the technology to support coupon codes. At least one study, however, has found that they may actually drive customers away from a company's site. So what should an e-tailer do?

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Format: HTML | Date: Feb 2004 | Pages: 3

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