Hot on Their Trail

Topics:
Direct Marketing
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Internet,
Internet Marketing,
Management,
Marketing,
Marketing Research,
Person
Source:
Entrepreneur.com

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Overview: If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline business, the person might cut programs that are making a significant boost to the bottom line.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2004 | Pages: 2


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