Hot on Their Trail
- Topics:
- Direct Marketing
- Tags:
- Entrepreneur.com Inc.,
- Entrepreneurship,
- Internet,
- Internet Marketing,
- Management,
- Marketing,
- Marketing Research,
- Person
- Source:
- Entrepreneur.com
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Overview: If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline business, the person might cut programs that are making a significant boost to the bottom line.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Dec 2004 | Pages: 2




