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Topics:
Retail Advertising
Tags:
E-business/E-Commerce,
Entrepreneur.com Inc.,
Entrepreneurship,
Internet,
Management,
Online Retail Company
Source:
Entrepreneur.com

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Overview: Comparison-shopping websites are a great marketing vehicle for online merchants who want to grow their businesses. These sites let e-tailers display product information in a simple format, allowing web buyers to make comparisons and choose the best product from a list of products from different retailers. The stakes, though, have changed now that an increasing number of large e-tailers have entered the fray, making it more difficult for the smaller players to get noticed and driving up the placement fees that companies pay for better spots in search results.

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Format: HTML | Date: Jan 2005 | Pages: 3

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