It's Your Call

Topics:
Internet Market Research
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Phone,
Telecom & Utilities
Source:
Entrepreneur.com

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Overview: Driving online shoppers to a website isn't always best; the company might connect better with prospects over the phone. Instead of paying for ads or clicks, one can now buy one-on-one conversations. Through pay-per-call advertising a person can promote a phone number instead of, or in addition to, the URL. Many people would skip surfing a website to buy right now. A flat tire, a toothache or a lost cell phone needs immediate resolution. People pressured for time could be searching the web impatiently for a restaurant or a florist. An ad displaying a phone number is a shining beacon.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jul 2005 | Pages: 2

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