Direct Marketing 101
- Topics:
- Direct Marketing
- Tags:
- Advertising & Promotion,
- Sales,
- Marketing Research,
- Marketing,
- Management,
- Entrepreneurship,
- Entrepreneur.com Inc.,
- Direct Marketing,
- Direct Mail,
- Sales Channel
- Source:
- Entrepreneur.com
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Overview: Direct marketing provides a way to conduct a test of a market relatively quickly, at a reasonable cost, and with convincing certitude. A person will know whether this is indeed the gold mine that he or she hoped it is. Perhaps the most common use of a marketing database is to generate a target list for a direct-mail campaign. Of course, direct mail also works with purchased lists. Direct mail provides giant companies with the ability to target defined markets with specialized offers.
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Format: HTML | Date: Nov 2004 | Pages: 4
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