Stamp of Approval

Topics:
Direct Marketing
Tags:
Branding,
Direct Mail,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing
Source:
Entrepreneur.com

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Overview: Marketing aimed at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that yield measurable ROI. Measurement and account-ability are today's watchwords, and a conspicuous increase in spending on direct-mail programs is the result. Direct mail produces a relatively fast and measurable return, and it's a great prospecting tool. This paper takes a look at the best ways to use direct mail to win new customers.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2005 | Pages: 3

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