Turn It Up

Topics:
Marketing Communications
Tags:
Advertising & Promotion,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Radio,
Radio Campaign
Source:
Entrepreneur.com

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Overview: Radio campaigns are standard fare for many entrepreneurs nationwide. But does a person know what turns a ho-hum radio concept into a terrific ad and what makes for the most effective on-air copy and execution? It takes more than amusing the audience-though that helps. To get the best results from a person's radio efforts, this paper provides three guidelines for commercials that make listeners sit up and take notice.

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Format: HTML | Date: Jan 2004 | Pages: 3

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