Radio Ads: How Long Should They Be?

Topics:
Marketing Communications
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Radio
Source:
Entrepreneur.com

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Overview: At the beginning of 2005, Clear Channel Communications lead the radio industry into a brave new world. For the first time ever, 30- and 15-second ads will be priced worth the money. Up until now, all radio ads were priced essentially the same, regardless of length, so everyone ran 60s, and everyone was forced to spend way too much time listening to ads. But now America's business owners are faced with a new, but very important, question: What length of ad generates the best ROI?

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Format: HTML | Date: Sep 2004 | Pages: 3

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