How Radio Ads Are Produced
- Topics:
- Marketing Communications
- Tags:
- Advertisement,
- Advertising & Promotion,
- Corporate Communications,
- Entrepreneur.com Inc.,
- Entrepreneurship,
- Management,
- Marketing,
- Radio
- Source:
- Entrepreneur.com
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Overview: A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander - to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually doing something else at the same time - driving, working in the home or at the office, or exercising - so they don't necessarily hear every word in a commercial. It has to be good!
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Mar 2005 | Pages: 3
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