The Trick to Old-School Advertising

Topics:
Direct Marketing,
Print Advertising
Tags:
Advertising & Promotion,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Media
Source:
Entrepreneur.com

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Overview: Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are right, and how can a person take advantage of them best? It's true that mass media is losing its mass as audiences become increasingly fragmented. But there's no "New thing" to take their place. Old-school vehicles of advertising may not work as well as they did yesterday, but for the most part, they're still all a person has got. The secret is to learn to use them better.

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Format: HTML | Date: May 2006 | Pages: 4

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