Advertising in Slow Times

Topics:
Marketing Communications
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Person
Source:
Entrepreneur.com

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Overview: Radio and TV reps will be looking to sell chunks of time to ensure a person's business, because it will free them up to look for fresh meat to fill the gaps in their budgets. They will be inclined to get creative and do what they can to keep the person as a client, be it with special-value packages, deeper discounts for long-term or bulk contracts, or providing the person with "Free spins" when they can.

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Format: HTML | Date: Oct 2001 | Pages: 3

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