Creating Your Advertising Plan
- Topics:
- Marketing Strategy,
- Print Advertising
- Source:
- Entrepreneur.com
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Overview: Once a person knows what people (demographics) are to be reached, the person will need to cover his or her store name and location; business hours; URL; and, for all mediums besides radio, the phone and fax numbers (unless the person already has an easily remembered toll-free number that people won't have to write down). With the time left in his or her 30- or 60- second script, the person will need to provide information that will entice people to visit the store rather than a competitor's.
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Format: HTML | Date: Dec 2001 | Pages: 3
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