Radio Ads

Topics:
Direct Marketing
Tags:
Advertisement,
Advertising & Promotion,
Entrepreneur.com Inc.,
Entrepreneurship,
Gender,
Management,
Marketing,
Radio
Source:
Entrepreneur.com

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Overview: Choosing the right radio station(s) from the many that are available isn't as difficult as it may seem at first. Radio divides it's audiences into age ranges (18 - 34, 18 - 49, 25 - 54, 45+ and so on) and gender (female, male and adults - choose adults if customers are evenly split between male and female). Each radio station delivers a very specific audience, so once a person knows the age and gender of the target customers, the person can zoom in on stations that serve those people.

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Format: HTML | Date: Jan 2006 | Pages: 3

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