Selecting the Best Media for Your Ad

Topics:
Print Advertising
Tags:
Advertisement,
Advertising & Promotion,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Media
Source:
Entrepreneur.com

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Overview: With many media choices, it's easy to become overwhelmed when deciding where to advertise the business, and choosing the right media without going broke. Fortunately, over the years the author has defined a few simple guidelines any entrepreneur can use to select the best media for an advertising program. It's a matter of following three rules which are provided in this paper.

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Format: HTML | Date: Sep 2002 | Pages: 3

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