Fame and Fortune
- Topics:
- Public Relations
- Tags:
- Corporate Communications,
- Entrepreneur.com Inc.,
- Entrepreneurship,
- Management,
- Marketing,
- Public Relations
- Source:
- Entrepreneur.com
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Overview: Creating a marketing program using an outside endorser draws attention to a person's message and confers credibility. It's what the author calls the "Made you look" factor. The choice of a spokesperson should be based on the message and target audience. And there's a wide range of academics, authors, athletes, actors, association leaders and experts available for events, retail promotions and public relations tours.
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Format: HTML | Date: Nov 2002 | Pages: 3
