Selecting the Most Effective Advertising Media
- Topics:
- Direct Marketing,
- Outdoor Advertising
- Source:
- Entrepreneur.com
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Overview: Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is no evidence to suggest this will help one in the slightest. The Wharton study indicates that everything hinges on the message that is attached to the person's name.
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Format: HTML | Date: Oct 2003 | Pages: 3
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