Get Your Message Out - On a Shoestring

Topics:
Budgeting,
Marketing Strategy
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

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Overview: The four things to remember when considering a shoestring marketing plan are these: Time and money are interchangeable. A person can always save one by spending more of the other. High rent accomplishes the same thing as advertising. It gives a person exposure. The cost of giving away a sample is often less expensive than the cost of advertising. In the end, it's what a person says in his or her ad that matters most. So the person should say something irresistible.

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Format: HTML | Date: Apr 2004 | Pages: 3

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