Hot on the Trail

Topics:
Direct Marketing
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Marketing Research
Source:
Entrepreneur.com

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Overview: If a person running a comprehensive marketing program, with a solid combination of advertising media plus direct mail and e-mail, chances are the person has got leads and responses coming in from just about everywhere. Tracking marketing responses is easier than a person thinks, and it's the smartest way to save marketing dollars by cutting the fat and eliminating any nonperforming media and tactics. The best way to track advertising responses is to key each ad with a unique code, so every sale or lead can be identified according to its original source. This paper provides three ways to make every lead identifiable.

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Format: HTML | Date: May 2004 | Pages: 3

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