Get the Word Out
- Topics:
- Marketing Strategy
- Source:
- Entrepreneur.com
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Overview: Should one hire an advertising agency? If the person's startup will be spending less than $25,000 per year on advertising, probably not. The person will either be too small for an agency to take on, or too unimportant to them even if they do take the person on as a client. At this spending level, one should use freelance talent to produce advertising materials and campaigns. It's not hard to find competent freelancers who will work with one on an hourly basis; one should expect to pay $50 to $100 an hour for experienced people.
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Format: HTML | Date: May 2004 | Pages: 2
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