Building a Successful Advertising Plan

Topics:
Direct Marketing,
Marketing Strategy
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Postcard
Source:
Entrepreneur.com

FREE Registration is required

Overview: Which is a better advertising plan: $2,000 in direct postcards reaching roughly 3,500 people, or $2,000 in a newspaper ad reaching 750,000 readers? It depends entirely on what is said in the ad. If the impact quotient is high enough, the best bet will be the newspaper. If the direct postcards are delivered precisely to "The perfect target" (which is not very likely), then the direct-mail route is preferable.

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Format: HTML | Date: May 2004 | Pages: 3

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