When Will My Ads Start Working?

Topics:
Marketing Strategy,
Product Life Cycles
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

FREE Registration is required

Overview: The length of the "Ramping up period" a person's ad campaign will require before a person begins to see results is determined by the following factors, listed in descending order of their importance: product purchase cycle, share of voice, impact quotient of message and media delivery vehicle. This paper takes a closer look at each.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Aug 2004 | Pages: 3

Top results from Marketing Strategy

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
White Paper Looking for a fast payback? 10 Minutes with Free Tool Can Save Thousands
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper Enterprise and Web 2.0 application support in a modern mainframe environment
Download Oracle CRM on Demand eBook

» View all Marketing Strategy listings

Top results from Product Life Cycles

White Paper Practical Approaches for Securing Web Applications across the Software Delivery Lifecycle
White Paper Create new value from System z assets, reduce costs with Web technology
White Paper Data Warehousing with DB2 for System z
Download Technical On Demand Teleconference: Managing large objects in a DB2 for z/OS environment - tips and techniques
White Paper System z software working in harmony for today and tomorrows SOA enterprise : How WebSphere, DB2, CICS, IMS and WMQ interoperate

» View all Product Life Cycles listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).