Wow Customers With Your Ads

Topics:
Marketing Strategy
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

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Overview: In any product category, roughly half the public will be in relational shopping mode, while the other half will be thinking transactionally. Transactional customers are always the quickest to respond to advertising. And what they respond to is predictable. There's a big difference between saying something powerful and merely saying something powerfully.

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Format: HTML | Date: Nov 2004 | Pages: 4

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