The Advantages of Transit Advertising
- Topics:
- Marketing Communications
- Source:
- Entrepreneur.com
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Overview: At one time, advertisers tended to shy away from internal transit advertising because of the perception of who the bus rider might be. Was the desired audience the person who could not afford a car? Today, concern for the environment and the popularity of programs such as Park-and-Ride have caused a wide range of business professionals, teachers, college students, and many other types of workers to leave their vehicles in mall parking lots and ride the bus to and from their jobs. It saves them the often high cost of parking and the wear-and-tear on their cars and provides them the opportunity to review material for a morning meeting, study, or just relax and gather their thoughts for the busy day ahead.
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Format: HTML | Date: Mar 2005 | Pages: 3
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