The No. 1 Rule in Advertising

Topics:
Marketing Communications
Tags:
Advertisement,
Benefits,
Entrepreneur.com Inc.,
Entrepreneurship,
Human Resources,
Management,
Sales,
Sales Strategy
Source:
Entrepreneur.com

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Overview: In the past, decisions to purchase revolved primarily around features and benefits. All a person had to do was explain - intellectually - why the product was better than the competitor's. So a person has spelled out the "Features and benefits, features and benefits, features and benefits." And companies everywhere polished their sales pitches to such a degree that they dimmed their ability to persuade. The new trend in decisions to purchase is based on sympathetic vibrations, shared values, an alignment of perspectives between buyer and seller.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2005 | Pages: 3

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