Put It in Its Place

Topics:
Outdoor Advertising
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

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Overview: A person should put a marketing message where the best prospects can't miss it. From posters in college campus laundry rooms and major health clubs to ads on hospitality carts that cruise golf courses, a person can choose the right place and context for advertising. Place-based advertising, or what the industry calls "Alternative out-of-home" advertising, allows one to reach prospects wherever they happen to be and when they're in a receptive frame of mind.

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Format: HTML | Date: Jun 2006 | Pages: 3

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