Sock It to 'Em

Topics:
Marketing Strategy
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

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Overview: Mudslinging, name-calling, accusations and counterattacks. Sounds like a bad way to run a marketing campaign - particularly during a presidential race - but all those negative ads may have a more positive result than a person thinks. What many call "Negative" or "Attack" ads are termed "Comparative" ads by those in the industry, and the bottom line is that they appear to work.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Nov 2004 | Pages: 3

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