Say It Again

Topics:
Marketing Communications
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Media
Source:
Entrepreneur.com

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Overview: What's the number-one goal of any well-rounded media program? To help customers remember and act on one's messages. It's easy to say but far more difficult to accomplish. Not only is one fighting the clutter in individual media, but the person is also struggling for attention from consumers who are actively multitasking. New research shows 70 percent of all consumers, at one time or another, use media simultaneously.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2005 | Pages: 3

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