In the Mood

Topics:
Positioning and Segmentation
Tags:
Advertising & Promotion,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Media
Source:
Entrepreneur.com

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Overview: Today, the hottest new marketing watchword is context. Instead of blasting customers with a generic message in mass media, it's essential to reach them when they're in the right frame of mind - and most likely to take action on one's message. Program and message customization are vital due to the "Demassification" of America. And consumers have unfettered access to media that's brilliantly tailored to their needs. For entrepreneurs, this new age of specialized media has brought about vast opportunities for better-targeted communication with customers.

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Format: HTML | Date: Aug 2005 | Pages: 3

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