That's the Spirit

Topics:
Direct Marketing,
Internet Advertising
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Person
Source:
Entrepreneur.com

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Overview: Whether a person is a brick-and-mortar retailer or sells online, the person should supersize his customer rewards program. The person should entice his top-tier customers to spend more by offering a series of premium rewards. The person should offer past customers special discounts or perks, such as free shipping or double rewards points, on certain products or product areas. If this is communicated via e-mail, speedy checkout should be offered to enrolled customers.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Oct 2003 | Pages: 3

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