Direct Mail Marketing Generates Sales Leads: Here's How

Topics:
Direct Marketing,
Internet Advertising,
Marketing Communications
Tags:
Direct Mail,
Direct Mail Marketing,
EzineArticles.com,
Prospect,
Sales,
Sales Strategy
Source:
EzineArticles.com

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Overview: Unlike an advertisement in a trade publication, which can be read by anyone, a person's sales letter arrives at the prospect's place of business as a piece of personal communication from the person's mind to the prospect's. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader, showing the prospect that the person knows about him by name and understand his business in particular.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2005 | Pages: 4

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