Creating a Brand for a One-Man Show

Topics:
Brand Strategy
Tags:
Brand,
Branding,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing
Source:
Entrepreneur.com

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Overview: If done right, one's brand becomes the heart and soul of his or her business and what ultimately allows a person to stay visible in an increasingly invisible world. As the entrepreneur behind the brand, this paper provides some suggestions to consider. A person's brand is a compass that should provide a foundation to help connect with the target audience.

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Format: HTML | Date: Sep 2005 | Pages: 3

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