Making Your Brand Original

Topics:
Brand Strategy
Tags:
Brand,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

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Overview: One should first remember that branding is about differentiation - emphasizing a company's differences, not similarities. When a person copies the competition, the person is reminding customers of them, not himself or herself. However, there's a difference between exact imitation and creative inspiration. One should use creativity to leverage an existing idea, but avoid replicating its every detail.

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Format: HTML | Date: Dec 2005 | Pages: 3

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