Building a Money-Making Brand

Topics:
Brand Management
Tags:
Brand,
Brand Platform,
Branding,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing
Source:
Entrepreneur.com

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Overview: There's a lot of buzz about having a "Brand platform." Perhaps a person will have heard the term, but is not sure what it means. Rest assured - the person is not the only one! Even within the advertising industry a person will find disagreement over its definition. What one guru calls a "Brand platform" another calls a "Corporate image." One should not be confused. Regardless of what it is called, it is needed. A brand platform serves as the springboard for all branding decisions.

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Format: HTML | Date: Feb 2006 | Pages: 3

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