Market Research on the Web

Topics:
Marketing Strategy
Tags:
Channel Management,
Marketing Research,
Marketing,
Market Research,
Management,
Financial Statements,
Financial Accounting,
Finance,
Entrepreneurship,
Entrepreneur.com Inc.,
...
Source:
Entrepreneur.com

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Overview: A lot of market research utilizes the Web, newsgroups and e-mail as platforms. But before a person start polling potential customers, the first step is to take a look at the competition. The person should find out who else is offering the same products or services, look at their Web sites and see if he or she can determine how successful they've been. If some of the competitors are publicly held companies, this is a lot easier because their annual reports will be publicly available.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Mar 2002 | Pages: 3

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