Conducting Surveys and Focus Groups

Topics:
Customer Surveys,
Focus Groups
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Focus Group,
Management,
Survey
Source:
Entrepreneur.com

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Overview: Extensively researching target market has long been viewed as a luxury - a perk available only to the corporate giants with deep pockets. But the past decade's surge of small businesses have made understanding and accurately targeting customers a make-or-break means of survival. Market research comes in all shapes and sizes, and some forms certainly have high price tags attached.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Sep 2002 | Pages: 5

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