Dynamic Pricing Models for Electronic Business

Topics:
Competitive Pricing,
Pricing and Margins,
Pricing Strategy
Tags:
Indian Institute Of Science,
Marketing,
Marketing Research,
Pricing,
Pricing Strategy
Source:
Indian Institute of Science

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Overview: Dynamic pricing is the dynamic adjustment of prices to consumers depending upon the value these customers attribute to a product or service. Today's digital economy is ready for dynamic pricing; however recent research has shown that the prices will have to be adjusted in fairly sophisticated ways, based on sound mathematical models, to derive the benefits of dynamic pricing. This paper attempts to survey different models that have been used in dynamic pricing.

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Format: PDF | Size: 152KB | Date: Apr 2005 | Pages: 26

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