How to Motivate Cold, Warm and Hot Prospects

Topics:
Marketing Strategy,
Public Relations
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Marketing Research,
Sales,
Sales Strategy
Source:
Entrepreneur.com

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Overview: The best marketing mix reaches prospects throughout all phases of the sales cycle. If a person were to focus exclusively on direct mail or PR, for example, at the expense of other tactics, the person would lose prospects along the way. And it's often essential to combine marketing tactics with sales for that final one-two punch.

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Format: HTML | Date: Dec 2003 | Pages: 4

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