Turn Up the Heat

Topics:
Brand Management,
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Sales,
Sales Force Management,
Sales Strategy
Source:
Entrepreneur.com

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Overview: The most successful companies create and diligently pursue an integrated year-round program that addresses all their prospects and customers. An "Integrated" program marries sales with marketing. In fact, all marketing functions - from advertising and public relations through direct marketing and production of collateral materials - exist to support the sales effort. A person's sales team must rely on strategies and tactics that increase awareness of the brand or company and its products and services as well as tools and materials that motivate prospects.

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Format: HTML | Date: Jul 2004 | Pages: 3

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