How to Become Media-Savvy

Topics:
Marketing Strategy
Tags:
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Public Relations,
Publicity
Source:
Entrepreneur.com

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Overview: As a former journalist and now PR consultant who helps small businesses get desirable publicity, the author has discovered that few entrepreneurs understand what it takes to get publicity - a powerful, fun and free source of new customers. In fact, publicity is incredible for a variety of reasons. A person can create his or her own media-savvy strategy by following the steps outlined in this paper.

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Format: HTML | Date: Sep 2004 | Pages: 3

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