Nurture Sales Leads With Direct Mail Marketing

Topics:
Direct Marketing,
Internet Advertising,
Marketing Communications
Tags:
Direct Mail,
EzineArticles.com,
Sales,
Sales Strategy
Source:
EzineArticles.com

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Overview: Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep a brand name in front of customers, and to nurture leads until they become customers. At the author's direct mail lead generation firm, the definition of a qualified lead is someone who meets four criteria: authority, readiness, budget, and need.

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Format: HTML | Date: Jun 2005 | Pages: 4

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