Chain-Store Pricing and the Structure of Retail Markets

Topics:
Competitive Pricing,
Pricing and Margins,
Pricing Strategy
Tags:
Chain-stores,
Competition,
Management,
Marketing,
Marketing Research,
Pricing,
Retail,
Strategy,
University Of East Anglia
Source:
University of East Anglia

FREE Registration is required

Overview: This paper investigates competition between chain-stores and independents in the UK opticians' industry, using the relationship between the number of outlets present in a local market and the market size. Chain-stores are shown to have a significant effect on local market competition. In addition, the empirical approach is extended to allow inferences on the nature and extent of product differentiation. The results are broadly consistent with a model of vertical product differentiation in which chain-stores adopt national pricing strategies. The evidence suggests that the nature of competition between independent retailers depends on whether a chain-store is present.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 275KB | Date: Apr 2006 | Pages: 36

People who downloaded this item also downloaded

Tools & Templates Price Schedule
White Paper Pricing Strategy; Pricing Strategies
White Paper How to Get to the Numbers that Matter in Retail
White Paper Recent Trends And Emerging Practices In Retailer Pricing
White Paper Optimal Customized Pricing In Competitive Settings

Top results from Pricing Strategy

White Paper Spend 3 minutes with free EBS ROI Tool - and Save Thousands
White Paper Beyond the Edge: High-performance content delivery enabled by the Limelight Networks XD Platform
Case Study Pfizer Australia - CRM Package Boosts Tendering Capabilities for Pharmaceuticals Distributor
White Paper A comparison of IBM® WebSphere® Application Server and JBoss by RedHat
White Paper Ricoh Output & Device Management Solutions

» View all Pricing Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).