The Power of Integration: Building a Corporate Communication Function That Is Greater Than the Sum of Its Parts

Topics:
Investor Relations
Tags:
Corporate Communication,
Integration,
National Investor Relations Institute
Source:
National Investor Relations Institute

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Overview: To be successful in today's business environment, companies need to integrate their communication efforts. This paper based on extensive interviews conducted at 10 different companies and two in-depth case studies of best practices at The New York Times Company (æThe Times CompanyÆ) and FedEx, based on research conducted this summer, provides an overview of how investor relations and corporate communication activities are integrated at a variety of companies.

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Format: PDF | Size: 292KB | Date: Sep 2005 | Pages: 26

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