Product Recall Print Advertising: A Typology and Critical Analysis

Topics:
Marketing Communications,
Print Advertising
Tags:
Analysis,
Consumer Product Recall,
Corporate Communications,
Marketing,
Print Advertising,
Public Relations,
University Of New Mexico
Source:
University of New Mexico

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Overview: Consumer product recalls are a common corporate public relations challenge. Fortunately, arrays of print public relations tools are available for recall campaigns. This paper suggests that press releases, direct mail, display ads and flyers can be successful consumer product recall communication instruments. Prescriptive advice is suggested to facilitate use of these print media, and enhance print product recall campaign effectiveness.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 33KB | Date: Jun 2000 | Pages: 11

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