Marketing Gurus: Do You Need One?

Topics:
Marketing Communications,
Marketing Strategy
Tags:
Guru,
Marketing,
Marketing Research,
Priya Shah
Source:
Priya Shah

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Overview: Its become fashionable to bash marketing "Gurus" nowadays. There are some for whom the prospect of even looking at someone as a "Guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom. Then there are those who try to score points by "Proving" gurus wrong. They think they have achieved a new high in the field just by proving that a "Guru" made a false statement. The problem with such people is that they refuse to understand "Gurus" for what they are. This paper explains just what a guru IS (marketing or otherwise).

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Format: HTML | Pages: 5

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