iProspect's Natural SEO Keyword Length Study

Topics:
Internet Advertising,
Internet Market Research,
Search Engine Optimization
Tags:
iProspect,
Search,
Search Engine,
Search Engine Optimization
Source:
iProspect

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Overview: In order to gain a quantitative understanding of the extent to which the number of words in a keyword phrase (that is queried in a search engine) impacts the number of search referrals a website receives from the natural (or "Organic") search results produced by that query, iProspect analyzed three years of keyword and referral data from its SEMCARD (Search Engine Marketing Campaign Aggregated Results Data) data warehouse to create the iProspect Natural SEO Keyword Length Study. Built by iProspect, SEMCARD is a data warehouse that contains five years of search engine rankings and traffic data for most of iProspect's clients, across all the keywords which produced traffic for those clients, across all the major organic search properties.

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Format: PDF | Size: 169KB | Date: Nov 2004 | Pages: 10

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