The Opt-In Email Marketer's Checklist for Inbox Delivery

Topics:
Internet Advertising,
Marketing Communications
Tags:
E-mail,
Email Marketing,
Marketing,
Marketing Research,
Online Communications,
Opt-In Email Marketer,
Person,
Sparklist,
Static IP Address
Source:
Sparklist

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Overview: Whether a person uses software or a hosted/ASP solution to do his email marketing, the person should make sure that his email marketing server uses a static IP address. Unlike a dynamic IP address, a static IP address generally stays the same and is analogous to having a consistent phone number or physical address - it tells ISPs and the world at large that the person is stable, that the person been around, and that the person plans on being around in the future. A lot of companies still believe they can't afford static IP address, but fortunately - that's no longer true.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 52KB | Date: Jul 2006 | Pages: 4

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