Dot Com Disclosures

Topics:
Internet Advertising,
Internet Market Research,
Marketing Communications
Tags:
Consumer Protection,
Dot-com,
FTC,
Online Advertising
Source:
Federal Trade Commission

FREE Registration is required

Overview: The FTC has enforced and will continue enforcing its consumer protection laws online to ensure that products and services are described truthfully in online ads and that consumers get what they pay for. These activities benefit consumers as well as sellers, who expect and deserve a fair marketplace. Many of the general principles of advertising law apply to Internet ads, but new issues arise almost as fast as technology develops. This paper describes the information businesses should consider as they develop online ads to ensure that they comply with the law.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Pages: 16

Top results from Marketing Communications

White Paper Create new value from System z assets, reduce costs with Web technology
White Paper Data Warehousing with DB2 for System z
Download Technical On Demand Teleconference: Managing large objects in a DB2 for z/OS environment - tips and techniques
White Paper ROI Case Study Google Apps TVR Communications
White Paper Cloud Computing - What is its Potential Value for Your Company?

» View all Marketing Communications listings

Top results from Internet Advertising

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper Enterprise and Web 2.0 application support in a modern mainframe environment
White Paper It's All About the Salesperson: Taking Advantage of Web 2.0
White Paper Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales

» View all Internet Advertising listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).