Banner Advertising: What Makes a Banner Ad Effective?

Topics:
Internet Advertising,
Search Engine Optimization
Tags:
Advertiser,
Banner Advertisement,
Superior Internet Solutions
Source:
Superior Internet Solutions

FREE Registration is required

Overview: One interesting development that has been around for a while is targeting. Banner ads that are targeted appear based on the Internet user's activity. For example, advertisers can buy keyword advertising on a search engine, such as Alta Vista or Yahoo, so that their ads are displayed when someone performs a particular search. If an advertiser buys up keywords related to its product or service, it can probably increase click-through rates, because the visitor has already demonstrated an interest in finding sites on that particular subject.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Pages: 4

People who downloaded this item also downloaded

White Paper A Reality Check for Online Advertising
White Paper Outdoor Billboard Advertising
White Paper Internet Advertising Methods
White Paper A Study of Effective Web Advertising Design to Maximize Click-Through and Brand Awareness
White Paper Tips & Trends-No Business Like Trade-Show Business

Top results from Search Engine Optimization

White Paper Overcoming IP Telephony Performance Issues in a Converged Network
Webcast Search Applications: The Future of Enterprise Search
White Paper Is your network ready for IP Telephony?
Presentation Electronic Commerce
White Paper 27 Quick Tips To Top Search Engine Rankings

» View all Search Engine Optimization listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).