How to Make Word of Mouth Advertising Work for You
- Topics:
- Direct Marketing
- Source:
- Eagle Marketing
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Overview: In a marketing plan, a person will want to set certain goals for the advertising to accomplish. Perhaps the person is introducing a new product, or a new service or increasing traffic flow at the business. To attain these goals, a person may use newspapers, radio, TV, direct mail or some combination of each. What's missing? Word-of-mouth. This paper takes a look at how to add word-of-mouth to the advertising mix.
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Format: HTML | Pages: 8
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